One source of truth for your product data, everywhere at once
Data Exchange is a product data synchronization platform that automatically distributes authoritative product information from brands to all connected resellers, marketplaces, and channels worldwide. Product data discrepancy is not a launch-day problem. A listing a seller created in 2022 may still be running in 2026, with outdated specs, stale images, and wrong compatibility information. Nobody flags it. Nobody fixes it. Data Exchange solves the root cause. Push authoritative data once and every connected reseller and channel gets it automatically.
The problem persists through every stage of a product's life
Launch gets the headlines. The quiet, ongoing discrepancy throughout the product lifecycle is the bigger cumulative problem. Lost sales and eroded customer trust.
Launch day
Sellers rush to list fast. Wrong specs, old-generation images, and copy-paste errors go live before corrections can catch up. Incorrect data gets indexed and cached across platforms before the brand can respond.
The quiet years
Most sellers set a listing up once and never revisit it. Outdated specs, wrong compatibility information, discontinued bundles. All still live, still misleading customers. Nobody is watching.
Promotions and sales events
Diwali, Black Friday, Prime Day. Sellers rush to create new promotional listings. Wrong bundle contents, mismatched images, incorrect offer terms. Discrepancy spikes every time there is a commercial deadline.
End of life
Product discontinued by the brand but still actively listed by sellers. Wrong availability status, outdated warranty information, accessories shown as compatible when they no longer are.
What Data Exchange solves
Built for brands distributing across multiple resellers, marketplaces, and channels, where product data gets inconsistent fast and stays inconsistent for years.
One update, everywhere
Push a title change, spec correction, or new image once. It propagates to every connected channel and reseller partner automatically. No chasing individual sellers.
Your data, your rules
The brand is always the source of truth. Partners receive the authoritative version, not their own edited copy that drifts further from accurate with every passing month.
Consistent across the full lifecycle
From launch day to end of life, every reseller in your network shows the same titles, specs, and images. Not just at launch but throughout the entire product lifecycle.
Built for scale
Built for high availability and low latency across large SKU catalogs and growing partner networks.
Global scope
Any brand distributing through multiple resellers or channels, anywhere in the world, can use Data Exchange. If your product data is inconsistent across markets, Data Exchange solves the root cause regardless of geography.
Two sides. One source of truth.
Data Exchange works for the brand pushing authoritative data and the partners receiving it. Both benefit from every update.
For brands and publishers
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Push correct product data once; every reseller and channel receives it automatically
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You are always the source of truth. Partners receive your version, not their own edited copy.
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Works globally: any brand across any market with multi-channel distribution
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One update propagates to GridRay, Marketplace Management, and D2C Site Management simultaneously
For channel partners and recipients
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Always work from the brand's latest specs, images, and titles without chasing updates
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When a brand corrects a spec, your connected listings update automatically
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Reduces customer complaints and returns caused by inaccurate product information
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Feeds directly into GridRay reseller catalogs, marketplace listings, and your own store
How Data Exchange works
A simple flow. From brand to every partner, simultaneously.
Brand adds authoritative product data
Your team uploads the correct titles, descriptions, specs, and images to Data Exchange. This becomes the single source of truth for that product across all channels.
Data Exchange distributes to all partners
Every connected reseller, marketplace, and channel receives the authoritative data automatically, at the same time. No manual syncing required.
Partners always have the right information
When you update a spec or add an image, the change propagates everywhere automatically. Partners always receive the latest version without needing to request updates.
One update. Every channel.
Data Exchange connects to every Gridverse product. Push one update and it propagates automatically across your entire distribution network.
GridRay reseller network
Every reseller in your network automatically receives updated specs, images, and titles. Stale listings across your reseller network become a solved problem.
Marketplace Management
Your marketplace listings reflect the same authoritative data. Sync once and managed listings update without manual intervention.
D2C Site Management
Your own D2C store stays current with every product update you push. Consistent data, consistent customer experience at every touchpoint.
Data Exchange is now in beta
Request early access and we will be in touch to discuss your use case and onboarding timeline.